In celebration of Ferrari’s 70th Anniversary, Rockefeller Plaza hosted an open-air exhibition displaying one extraordinary car per decade, as well as the limited edition LaFerrari Aperta.
To celebrate its 70th anniversary, Ferrari displayed eight of its classic sportscars at Rockefeller Center from October 5 to October 8. The Italian carmaker's Through the Decades exhibition brings one car per decade to the Plaza—along with the limited edition 2017 La Ferrari Aperta—all lined up on a red carpet in front of 30 Rock.
Fans learned more about the iconic brand, founded by Enzo Ferrari in 1947. This year Ferrari North America is also partnering with Save the Children to support educational programs.
Ferrari is an Italian sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as Auto Avio Costruzioni, the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed.
In 2014, Ferrari was rated the world's most powerful brand by Brand Finance. In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for $38.1 million.
Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it is the most successful racing team, holding the most constructors championships (16) and having produced the highest number of winning drivers (15). Ferrari road cars are generally seen as a symbol of speed, luxury and wealth.
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citycell Ferrari 70th Anniversary Celebration at Rockefeller Center, New York City | |
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